Welcome to the PR 101 For Your Small Business Course!

This eCourse aims to provide you with the knowledge, skills and competence to present you, and your brand, favourably to the public, utilising both print and social media channels.


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Enrol now

Let’s Get Started !

Location :         Online

Accreditation :  ATHE

Price :               €175

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Online learning

Delivered via our e-learning platform any time any place.

Highly rated

Our business customers come back to us time and again

Accredited course

Fully accredited by Awards for Training and Higher Education (ATHE)

Learn at your pace

Fit your learning around your lifestyle

Quality of learning

Full-time tutors who have attended world-class universities.
PR 101 for your Small Business

8 hours of study required (approximately)

6 learning topics

About the course

This eCourse requires approximately 8 hours of study. There are six learning topics :

  1. Introduction to PR
  2. Storytelling 101
  3. Media Releases 101
  4. Your 101 in Dealing with Media
  5. The 101 on PR and Social Media
  6. What Next?


PR101 – Public Relations (PR) is a tool used by businesses and individual to purposefully manage the release and spread of information to their public for favourable gains. It is used for many purposes, from positive announcements, crisis management, and much more. PR, if utilised correctly, is a cost-effective way of influencing your public!
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PR 101 for your Small Business

Other course information

Who is the course suitable for?

This eCourse is suitable whether you are working within a marketing department, running your own business… or aspire to! You have access to your course 24 hours a day, seven days a week, 365 days a year, making learning work for you, at a pace and time that suits you.


How you are assessed

When you have completed your eCourse, take the on-line assessment to test and validate your new knowledge! Once successful, you will receive an ATHE Endorsed Programme Certificate in PR 101 for your Small Business from South East College of Further Education & Training.


Who develped the course?

The PR 101 For Your Small Business eCourse was designed and developed by Kathryn Mason. Kathryn is an accomplished PR and marketing professional, with over 30 years experience, managing the PR and marketing for many high-profile clients.

Read what our clients say

Why South East College?

98% of students agree “Training was relevant to my need” with 66% strongly agreeing
97% of students agree “Training was delivered to a high standard” with 82% strongly agreeing
100% of students agree “Participation/interaction was encouraged” with 77% strongly agreeing
94% of students agree “I can apply the skills/knowledge that i learned” with 68% strongly agreeing
97% of students agree “I would recommend this training to others” with 71% strongly agreeing

Enrol now

Let’s Get Started !

Location :         Online

Accreditation :  ATHE

Price :               €175

Download PDF